Independent Creative Studio

itdrewitself is an independent creative studio specialising in content production and creative direction.


Explore some of our favourite projects.

Google Street Art Project

We created two videos and a series of live content to accompany the launch of the award winning Google Street Art Project.

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Over 18 weeks we documented the 20,000km journey of a single Harley Davidson motorcycle across Europe, producing a daily journal of photography, social content and fortnightly videos…

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Out Here

Produced with support from Generator Hostels. Out Here is an online magazine documenting hidden and unusual stories from cities across Europe. Each edition combines photography, video and editorial design to bring each story to life.

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Music Rooms

A series of live music performances shared as a video series and downloadable recordings available on youtube and soundcloud.

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RSPCA: Everyday Heroes

As part of the RSPCA’s Everyday heroes campaign we were asked to produce a short video portrait on one of the RSPCA’s inspectors. Our video tells the story of Trevor Walker and the daily challenges he faces in the name of animal welfare. 


During a 2012 tour of Europe we spent a few days with him talking about his process, roots, and artworks. Produced in collaboration with Very Nearly Almost.

Dallas Guild: The Great Unknown

A short film on Dallas Guild recording ‘The Great Unknown’ at Miloco studios.