FINDING GRILLTOPIA

A STORY OF GRILLED FOOD & DISCOVERY.

To inspire summer grillers to find their own Grilltopia we made a strong connection between the Hellmann’s brand and the best grilling the world has to offer.

Whether instagram or youtube, we put as much emphasis and importance on the mouthwatering visuals and appetite appeal of the food as we did narrative to engage and appeal to as wide an audience as possible.

To ensure cohesion throughout the campaign, and because of the huge amount of content we were tasked with producing, we made sure that everything felt part of the same Grilltopia family in tone, style and look.