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DISCOVER

MORE

2015

Harley Davidson / Discover More

THE PROJECT.

Itdrewitself partnered with Harley-Davidson for a second year, continuing the success of 2014’s campaign, to develop and execute a content campaign to champion the freedom and adventure of touring on a Harley-Davidson motorcycle.

 

Through Discover More 2015 Itdrewitself set out to once again capture the imagination of the European touring market and represent the unique experience of exploring Europe on a Harley-Davidson Street Glide.

OUTCOME.

Each week we delivered a 3 to 4 minute video and set of documentary images. This, along with a journal entry written by Luis, made up a weekly blog post published on the Greatestrides.eu website. Presenting Luis’ story in this episodic format resonated with the European touring market creating conversation and engagement online.

20 Million social reach

400k unique visits

3.8k test rides