HARLEY-DAVIDSON

DISCOVER MORE

HARLEY-DAVIDSON

DISCOVER MORE

HARLEY-DAVIDSON

DISCOVER

MORE

CREDITS

Agency: Lexis PR
Client: Harley-Davidson
Production: itdrewitself
Direction: Prokopi Constantinou & Jake Churchill
Cinematography: Prokopi Constantinou & Jake Churchill
Edit: Kieran Ridgers
Colour: itdrewitself
Sound Design: itdrewitself

In the first of many collaborations, itdrewitself developed and directed Harley-Davidson’s largest ever content campaign to promote their touring range of motorcycles. Harnessing the emotional appeal of touring on a Harley the Discover More concept centred around a serialised documentary of a single rider’s journey across Europe. To create as rich an experience as possible a huge amount of consideration was put into the roads visited as well as the people and places across Europe. Taking in Europe’s very best roads and most beguiling culture Europe has to offer the 10 week production was scripted and shot on the road with an editor at home to bring it all together.

CREDITS

Agency: Lexis PR
Client: Harley-Davidson
Production: itdrewitself
Direction: Prokopi Constantinou & Jake Churchill
Cinematography: Prokopi Constantinou & Jake Churchill
Edit: Kieran Ridgers
Colour: itdrewitself
Sound Design: itdrewitself

In the first of many collaborations, itdrewitself developed and directed Harley-Davidson’s largest ever content campaign to promote their touring range of motorcycles. Harnessing the emotional appeal of touring on a Harley the Discover More concept centred around a serialised documentary of a single rider’s journey across Europe. To create as rich an experience as possible a huge amount of consideration was put into the roads visited as well as the people and places across Europe. Taking in Europe’s very best roads and most beguiling culture Europe has to offer the 10 week production was scripted and shot on the road with an editor at home to bring it all together.

THE JOURNEY BEGINS

BARCELONA

FRANCE

RIDING THE ALPS

DALMATION COAST

THE AUSTRIANS ALPS

PRAGUE TO CPH

EXPLORING NORWAY

DENMARK TO NETHERLANDS

SCOTTISH HIGHLANDS

THE JOURNEY BEGINS

BARCELONA

FRANCE

RIDING THE ALPS

DALMATION COAST

THE AUSTRIANS ALPS

PRAGUE TO CPH

EXPLORING NORWAY

DENMARK TO NETHERLANDS

SCOTTISH HIGHLANDS

THE JOURNEY BEGINS

BARCELONA

FRANCE

RIDING THE ALPS

DALMATION COAST

THE AUSTRIANS ALPS

PRAGUE TO CPH

EXPLORING NORWAY

DENMARK TO NETHERLANDS

SCOTTISH HIGHLANDS

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